[ Product × Code × Growth · Open for freelance ]
- 1 / day
- Experiments shipped
- 2 days
- 0 → production storefront
- 100s Cr
- Storefront owned, solo
Experiments compound into great heights.
One a day. Each win stacks on the last — scroll to watch 1× become 10×.
[ compounded ]
1.0×revenue
Experiments run
Cadence
Status
Most brands need three hires. I'm one.
One operator across the full growth stack. Strategy that knows the code. Code that moves the metric.
Outcomes, not screenshots.
Three engagements, framed the way I think about them: the problem, the call, the build, and the number that moved.
Six years of moving metrics.
A rough tally across freelance and in-house work. The point isn't the totals — it's that everything here was measured.
A product manager who ships the build.
I sit between product, code, and growth, and I'm comfortable in all three. At Frido I own the D2C storefront end-to-end: roadmap, front-end code, CRO, analytics, and a daily experiment cadence where each win compounds.
I've shipped a corporate storefront from zero to production in two days, and I'm building an autonomous platform to run experiments intelligently. When something needs shipping and no one's picked it up, I step in and do it.
That's the whole job — and it's how I'll work for you.
Profile
- Role
- Based
- Focus
- Writes
[ Stack ]
- Shopify / Liquid
- React / Next.js
- GA4 / Mixpanel
- A/B testing
- SQL
- Figma
A loop, not a waterfall.
Five steps I run on every engagement. Numbered because the order earns its keep — each phase sets up the next.
I get inside the business and the analytics before touching anything — the revenue model, the funnel, the session replays. I leave this phase knowing exactly where money is leaking.
INPUT · store, GA4, funnel
Discover
Learn the store, the funnel, and where money leaks.
Discover
I get inside the business and the analytics before touching anything — the revenue model, the funnel, the session replays. I leave this phase knowing exactly where money is leaking.
INPUT · store, GA4, funnel
Diagnose
Every problem gets quantified — what it costs, who it affects, how confident we are. A long list of ideas becomes three or four bets actually worth making.
OUTPUT · ranked bets
Build
I write the spec and the code. Shopify, React, the tracking — shipped by one person, so nothing waits in a queue between roles.
STACK · Shopify · React · GA4
Measure
Pre-registered metric, a clear call: win, loss, or inconclusive. Losses are documented as carefully as wins — they're cheaper than the next mistake.
GATE · significance, guardrails
Iterate
Winners roll out and harden; learnings re-rank the backlog. One experiment a day, every day — and the curve bends.
LOOP · one a day, compounding
Optimize the storefront. Ship it. Compound.
The loop, live — and hands-on. Tune a real product card: write the CTA, drag a badge, size the button, swap the shot, add proof. A CRO engine grades your build and compounds the wins to 10×.
Studio Tee
$48
type on the button · click it to resize · click the shot to switch · drag parts in & out
[ compounded revenue ]
1.00×
0% to 10× revenue
› tune the store, write a CTA, then ship it
What founders say.
“Meet took our storefront from idea to live in two days. I've never seen anyone move that fast and still ship something that converts.”
Pick the shape that fits.
Three ways to work together. We scope the right one — and what it takes — on a short call. No retainer traps, pricing happens in conversation.
Audit sprint
For brands who want momentum fast.
- Store + funnel teardown
- Ranked list of quick wins
- Top fixes shipped
- Loom walkthrough + readout
Growth engine
For brands ready to grow systematically.
- One experiment a day
- The builds to support it
- Compounding lifts, month over month
- Weekly readouts
Storefront build
For brands who need a real store, now.
- Zero to production on Shopify
- Front-end coded fast
- Catalog + payments wired
- Mobile-first, conversion-ready
[ FAQ ]
Common questions.
Also open to Product Manager & Founding PM roles.
I want a place where ownership is rewarded and I can ship across product, code, and growth — the calls and the code, not just the spec.
- Ownership rewarded
- Product × code × growth
- 0→1 builder
- Remote / Pune
Open to the right team now · also on LinkedIn
Let's grow your store.
Tell me what's stuck — I'll tell you the first experiment I'd run.