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Meet.

Meet
Isarani.

The whole growth stack. One person.

Storefront owned, solo
100sCr
Fastest store launch
2days
Lift per winning test
1–2%
// The growth engine //

Experiments compound into great heights.

// What I do //
// By the numbers //

Six years of moving metrics.

Hundreds
Of crores in storefront revenue, owned
1–2%
Compounding lift per winning test
0 days
Fastest zero-to-production storefront
0 yrs
Running all of it
// Who you'd work with //

A product manager who ships the build.

Meet Isarani, product manager and developer

Product, design, code and growth all live in one head. At Frido I own the D2C storefront end to end: roadmap, code, CRO, analytics. If something needs shipping and nobody's on it, I'm on it.

Profile

Role
Product Manager & Builder
Based
Pune, India
Focus
D2C storefronts · CRO · 0→1
Writes
Specs & the code that follows
// Stack //
  • Shopify / Liquid
  • React / Next.js
  • GA4 / Mixpanel
  • A/B testing
  • SQL
  • Figma
// How I work //

A loop, not a waterfall.

I learn the business and the data before I touch a thing.

Input store, GA4, funnel

// Try it yourself //

Can you beat the control?

Tweak version B, run the test, see if it wins. Every win compounds.

Version B Yours

Studio Tee

$48

Buy now

Add-to-cart rate

–

Not tested yet

Up against version A: “Buy now”, flat lay, no badge, no reviews.

Brief 1 of 32

Cut price anxiety at the add-to-cart click

Hint: lean on free shipping / returns

Button copy

Photo

Badge

Reviews

Button size

Your store

1.00×revenue

1×Win a test to start compounding10×
// Testimonials //

What founders say.

“Meet took our storefront from idea to live in two days. I've never seen anyone move that fast and still ship something that converts.”

Founder

Corporate client

// Ways to work together //

Pick what you need.

Not sure? Start with the audit. No retainers, no lock-in.

Audit sprint

Find what's holding sales back.

1–2 weeks

Choose
  • Store and funnel teardown
  • Quick wins, ranked by impact
  • Top fixes shipped, not just listed

Most picked

Growth engine

Keep growth compounding, month after month.

Ongoing

Choose
  • A steady flow of tested ideas
  • Winners built by me, no handoffs
  • 1–2% lift per winning test

Store build

A new store on any platform, ready to sell.

From 1 week

Choose
  • Designed and built end to end
  • Shopify, headless or custom
  • Fastest launch so far: 2 days

Need something urgent? Let's talk today. It might just be possible.

Book a 15-min call
// FAQ //

Common questions.

Both. I plan it and I build it, so nothing gets lost in translation.

// Let's work together //

Let's grow your store.

Tell me what's stuck. I'll tell you the first experiment I'd run.

// Email //
// Elsewhere //
// Open for freelance · taking 1–2 brands //