All work
// Product · 2023–24 //
Owning a hundred-crore storefront, solo
100s Cr
Frido
// Overview //
I own the D2C storefront for a brand doing hundreds of crores in revenue. When work fell between roles and no one picked it up, I stepped in and ran all of it, strategy through code.
// Problem //
The storefront needed a single owner across product, front-end, CRO, and analytics. Those gaps belonged to no one, so they sat.
// Approach //
The product call
I took ownership of the whole stack. I drove the decisions, made the calls nobody else was making, and pulled the agency in where it helped instead of waiting on it.
What I built
Roadmap and prioritization, front-end code and fixes, the experiment program, analytics and reporting. All shipped by me, end to end.
// What I owned //
- Roadmap & prioritizationOwned
- Front-end code & fixesShipped
- Experiment programOwned
- Analytics & reportingOwned
// Snapshots //
Drag
// Outcomes //
The numbers that moved.
100s Cr
Storefront revenue owned
0 operator
Product · code · growth
18+ mo
Owned end to end
// Learnings //
- 1Ownership beats a title. Whoever steps in is whoever ships.
- 2Product, code and growth in one person is rare leverage.
- 3The gaps no one owns are where the value is.