Small tests, compounding growth
// Overview //
I turned storefront growth into a system: ship small experiments fast, measure honestly, keep the winners. Small lifts compound into big gains, without betting the quarter on one big swing.
// Problem //
Growth leaned on infrequent, high-risk launches. Good ideas died in a backlog. There was no cadence, no system, and nothing compounding.
// Approach //
The product call
I set up a steady experiment rhythm. As PM I decided what to test and in what order, ranking every idea by impact × ease so the cheapest high-leverage bets shipped first.
What I built
I built the lightweight infrastructure to make a test cheap to ship and read, and coded the variants myself so nothing waited on a handoff. I'm now turning the practice into a product: an autonomous experimentation platform that suggests, runs, and reads tests intelligently.
// Experiments //
- PDP layout: clearer hierarchy+14% ATC (est.)
- Removed a checkout field+9% completion (est.)
- Offer placement / merchandising+6% AOV (est.)
// Snapshots //
Drag
The numbers that moved.
// Learnings //
- 1Compounding beats big bets. Small, steady wins outrun the occasional swing.
- 2Speed of iteration is the moat; cheap-to-ship tests change what's possible.
- 3Build the tool only once the practice has earned it.