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Storefront · 2024

Zero to production in two days

2 days
Corporate client
A clean retail storefront with product and shopping bags

[ Overview ]

A corporate client needed a real storefront, fast. I built and shipped it from scratch on a Shopify skeleton theme — zero to production in forty-eight hours.

[ Problem ]

A full agency build would take weeks the client didn't have. They needed something live, credible, and converting — now.

[ Approach ]

The product call

I started from a skeleton theme and built only what mattered: the pages and flows that drive a purchase. Ruthless scope, decisions made on the spot.

What I built

Home, collection, PDP, cart and checkout — front-end coded, brand styling applied, and the catalog and payments wired the same day. Mobile-first throughout.

[ What shipped ]

  • Home · collection · PDPDay 1
  • Cart + checkout wiredDay 1
  • Brand styling · mobile-firstDay 2
  • Catalog + payments liveDay 2

[ Snapshots ]

Storefront home concept
Product detail page
Launch analytics
Outcomes

The numbers that moved.

2 days
Zero to production
0
Products live (approx.)
Same week
First orders in

[ Learnings ]

  • 01A skeleton plus ruthless scope equals speed.
  • 02Ship the thing that converts first; optimize after it's real.
  • 03Decisions made on the spot beat decisions made in a thread.