One experiment a day, compounding
[ Overview ]
I turned storefront growth into a system: ship one experiment every single day, measure honestly, keep the winners. Small lifts compound into large gains — without betting the quarter on one big swing.
[ Problem ]
Growth leaned on infrequent, high-risk launches. Good ideas died in a backlog. There was no cadence, no system, and nothing compounding.
[ Approach ]
The product call
I instituted a one-experiment-a-day rhythm. As PM I decided what to test and in what order, ranking every idea by impact × ease so the cheapest high-leverage bets shipped first.
What I built
I built the lightweight infrastructure to make a test cheap to ship and read, and coded the variants myself so nothing waited on a handoff. I'm now turning the practice into a product — an autonomous experimentation platform that suggests, runs, and reads tests intelligently.
[ Experiments ]
- PDP layout — clearer hierarchy+14% ATC (est.)
- Removed a checkout field+9% completion (est.)
- Offer placement / merchandising+6% AOV (est.)
[ Snapshots ]
Drag
The numbers that moved.
[ Learnings ]
- 01Compounding beats big bets — small daily wins outrun the occasional swing.
- 02Speed of iteration is the moat; cheap-to-ship tests change what's possible.
- 03Build the tool only once the practice has earned it.